Welcome
EIN SOF means business.
Welcome
At the heart of each EIN SOF Communications campaign is a creative, unique, intuitive strategic plan based on personal instincts, business relationships, public policy and institutional memory. These creative impulses, and pursuit of client satisfaction are what distinguishes EIN SOF from its competitors. EIN SOF means business.
EIN SOF is a leading strategic marketing, promotion, market research, accessible event and PR firm specializing in disability, diversity and public policy, and launched disability community niche marketing as a genre with its 1990 Award-winning strategic marketing campaign for My Left Foot.
As the first strategic marketing firm focusing on the untapped potential of the disability market’s $3 trillion in aggregate income, it knows what makes the disabilities market segments tick. This market boasts of $220 billion in purchasing power – that’s more than the coveted teen market.
As a company that organizes people and relationships, and builds teams around ideas, EIN SOF reflects back to clients the potential they sometimes are not yet able to grasp themselves. Tapping its extensive network, EIN SOF strategic campaigns are successful because they are grounded in the heights of potential.
According to a University of Massachusetts Boston/Center for Social Development and Education/America’s Strength Foundation Study, 92% of consumers feel favorable toward companies that hire people with disabilities; 87% prefer to give business to such companies.
EIN SOF clients span the entire employment spectrum. From youth programs such as The HSC Foundation’s Youth Transitions Initiative, Smithsonian IDEA/Disability Mentoring Day and recruiting with Career Opportunities for Students with Disabilities (COSD), to World Institute on Disability’s Proyecto Vision, and UCLA Anderson’s School of Management’s Leadership Institute for Managers with Disabilities for career advancement. EIN SOF works with AT&T staffing and diversity, and convenes the Employment Team of the Justice for All Action Network. She also served as chair of the Communications Subcommittee of the former President’s Committee on Employment of People with Disabilities.
EIN SOF specializes in product launches – from Mattel’s Becky, Barbie’s friend who uses a wheelchair, to John Callahan’s animated series Pelswick on Nickelodeon, to Universal Studios Home Entertainment Ray DVD with DVS®
EIN SOF’s creative capital is the authentic manifestation of strategic imagination. The people who produce the creative work envisioned and implemented in collaboration with EIN SOF, are the clients themselves. At EIN SOF, we mean business and look forward to creating dynamic collaborations with a variety of corporate, government, entertainment, academic, non-profit and foundation clients and stakeholders.